Privacy Policy

NovaGeneis, Inc (“NovaGenesis,” “we,” “us,” or “our”) respects your privacy, and knows that you care how information about you is gathered and used. This Privacy Policy (“Policy”) describes the types of information we collect from visitors to the various websites owned or operated by NovaGenesis, including (the “Site”), and how we use and disclose that information. By using the Site, you consent to the terms of this Policy and our Terms of Use. If you do not agree to the terms of this Policy, please do not use the Site.

We reserve the right to change this Policy at any time and will notify you of such changes by posting the modified Policy on the Site and indicating at the top of the Policy the date it was last updated.

Personal Information We Collect

We collect personal information from visitors to the Site in a number of different ways. For example, you provide us with personal information when you:

The personal information we collect may include your name, e-mail address, gender, date of birth, billing and shipping addresses, telephone number, and credit card information. Please do not submit information that you do not want us to access.

How We Share Personal Information

We will never sell your personal information, and will share it only in the limited circumstances described below:

  1. with NovaGenesis, its subsidiaries and affiliates, and their agents and employees.
  2. with our business partners and vendors. For example, if you purchase goods through the Site, we will have to provide credit card information to our credit card processor for payment purposes, and your name and address. Similarly, we may share personal information with designers, manufacturers, distributors, licensees, marketing and advertising partners, and parties that provide support services for the Site. In all cases, we limit the information shared with partners and vendors to that which is necessary to carry out those functions.
  3. where we are required to disclose personal information in response to law enforcement activity or other governmental request, or when otherwise required or permitted by law.
  4. to enforce our contract or property rights, enforce the Site’s Terms of Use, or when otherwise necessary to protect ourselves.
  5. due to a sale or merger of one or more of our assets or any division or business line.

We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing, strategic development, and other purposes.


The security of your personal information is important to us, and we are committed to handling it carefully. We make reasonable efforts to follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. For example, we have implemented technology (such as encryption software, secure servers and firewalls) intended to reduce the risk of accidental destruction or loss, or the unauthorized disclosure or access to such personal information, appropriate to the nature of the data concerned. No method of transmission over the Internet, or method of electronic storage, however, is completely secure. Therefore, we cannot guarantee the security of any data you disclose to us online, and in accepting the terms of this Policy by using the Site you accept the inherent risks of disclosing data online and agree that in no event will we, Wolverine World Wide, Inc., or any of its subsidiaries or affiliates be liable for any breach of security or unauthorized third party intrusion.

Other Web Sites

The Site may contain links to websites of third parties who (1) are not affiliated with us, (2) are outside our control, and (3) are not covered by this Policy (“Third Party Websites”). Links provided to Third Party Websites on the Site are provided to you only as a convenience, and the inclusion of any link does not imply reliability and endorsement by us of the content of any such Third Party Websites. We are not responsible for the privacy practices of Third Party Websites, which may collect and use information from you in a manner different to how we do so and accordingly the use of such Third Party Websites is entirely at your own risk. For relevant information, you should review the privacy statements or policies of any Third Party Websites before using them.

Accessing Personal Information

To access, change, or delete your personal information, choose not to receive marketing or other promotional communications from us, to otherwise change your choices about how we use your personal information, or for any questions regarding this Policy, please:

 (1) update your account details online;

(2) follow the unsubscribe instructions located at the end of any marketing communication from us;

(3) e-mail us at,

(4) call us at 1-784-1149, or

(5) write us at the following address with your message:

NovaGenesis, Inc.
Attn: Recovery Consumer Relations
77 Norwood St
Sharon, MA 02067

Please be sure to include in any e-mail or postal mail your full name, e-mail address, postal address, and any message. Please note that such requests may take up to thirty (30) days to become effective.